Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A): Heterophilous interpersonal links are important in carrying information about innovations. Homophily accelerates diffusion process but limit spread of innovation.
Reason (R): Homophily limits spread of an innovation as individuals are connected in same network of people whereas heterophilly is opposite of homophily where attributes of individual varies which increases diffusion of innovation.