Question

Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A): Heterophilous interpersonal links are important in carrying information about innovations. Homophily accelerates diffusion process but limit spread of innovation.
Reason (R): Homophily limits spread of an innovation as individuals are connected in same network of people whereas heterophilly is opposite of homophily where attributes of individual varies which increases diffusion of innovation.

• A. Both (A) and (R) are correct and (R) is the correct explanation of (A)
• B. Both (A) and (R) are correct but (R) is not the correct explanation of (A)
• C. (A) is correct but (R) is not correct
• D. (A) is not correct but (R) is correct

Hint:

Homophily = Similarity (Peers). Heterophily = Difference (Bridges). For a new agricultural technology to reach a new village, a "heterophilous" link (like an extension agent) is usually required.

Answer 1

The Correct Option is A

Concept: In communication and extension, Homophily refers to the degree to which individuals who interact are similar in attributes (beliefs, education, social status). Heterophily is the degree to which they are different.

Step 1: Evaluate Assertion (A).
Homophily makes communication easier and more effective among peers (accelerating diffusion within a group), but because everyone is similar, new ideas rarely enter the circle, thus limiting the broad spread. Heterophilous links act as "bridges" that bring new information from outside networks. (A) is correct.

Step 2: Evaluate Reason (R).
The reason correctly defines the mechanisms: Homophily creates "echo chambers" within the same network, whereas heterophily connects diverse individuals, allowing an innovation to "jump" from one social system to another. (R) provides the correct underlying social logic. (R) is correct.

Step 3: Conclusion.
Since (R) explains why (A) is true regarding the limits and advantages of these social links, Option (1) is correct.