Question:
The study of an entire social setting through extended systematic field work.
The study of an entire social setting through extended systematic field work.
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Live with people + Observe culture = Ethnography
Updated On: May 22, 2026
- Grounded Theory
- Ethnography
- Ethnocentrism
- Quantitative Sociography
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The Correct Option is B
Solution and Explanation
Concept:
Different research methodologies are used in social sciences to study human behavior and societies. Ethnography is a qualitative research method that involves:
• In-depth study of people and cultures
• Long-term fieldwork
• Direct observation and participation
Step 1: Understanding the definition.
The question states:
• Entire social setting
• Extended systematic field work
Step 2: Matching with research method.
This definition exactly matches:
• Ethnography
Step 3: Evaluating other options.
• Grounded theory → theory generation method
• Ethnocentrism → belief in superiority of one's culture
• Quantitative sociography → statistical analysis, not field immersion
Step 4: Features of ethnography.
• Participant observation
• Cultural immersion
• Qualitative data collection
Step 5: Conclusion.
\[ \boxed{\text{Ethnography}} \]
Different research methodologies are used in social sciences to study human behavior and societies. Ethnography is a qualitative research method that involves:
• In-depth study of people and cultures
• Long-term fieldwork
• Direct observation and participation
Step 1: Understanding the definition.
The question states:
• Entire social setting
• Extended systematic field work
Step 2: Matching with research method.
This definition exactly matches:
• Ethnography
Step 3: Evaluating other options.
• Grounded theory → theory generation method
• Ethnocentrism → belief in superiority of one's culture
• Quantitative sociography → statistical analysis, not field immersion
Step 4: Features of ethnography.
• Participant observation
• Cultural immersion
• Qualitative data collection
Step 5: Conclusion.
\[ \boxed{\text{Ethnography}} \]
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