Question

This planning carries a wider perspective for the whole of the organisation at the highest level. It involves developing the main mission of the institution, developing brand objectives.

• A. Forecasting
• B. Operational planning
• C. Formulating planning
• D. Strategic planning

Hint:

Big picture + Long term + Top level = Strategic planning

Answer 1

The Correct Option is D

Concept:
Planning in management is classified into different levels based on scope and time horizon:
• Strategic planning: Long-term, broad, organization-wide planning
• Tactical planning: Medium-term, departmental level
• Operational planning: Short-term, day-to-day activities

Step 1: Understanding keywords in the question.
The question highlights:
• Wider perspective
• Whole organization
• Highest level
• Mission and objectives

Step 2: Identifying type of planning.
These features clearly correspond to:
• Strategic planning

Step 3: Role of strategic planning.
Strategic planning involves:
• Defining mission and vision
• Setting long-term goals
• Allocating resources
• Establishing brand direction

Step 4: Eliminating other options.

• Forecasting → predicting future trends
• Operational planning → daily tasks
• Formulating planning → not a standard category

Step 5: Conclusion.
\[ \boxed{\text{Strategic planning}} \]