Question:
Ramesh wanted to buy a room heater as it had become extremely cold. He went to the nearby market in search of a good room heater. He first visited a few big shops selling branded heaters and checked the design, quality and the price. Walking through the market he saw a road side shop displaying an attractive room heater. He walked into the shop to enquire about the room heater. The shopkeeper demonstrated how the heater worked and simultaneously explained its qualities like its rotating function, auto-cut etc. Ramesh asked about its price and decided to buy it, as in comparison to other room heaters, it was cheaper and had various additional features. However while focusing on the price and features, he did not check the ISI mark or the label which displayed the date of manufacturing, safety features, directions for use etc.
The right exercised by Ramesh in the above case is:
Ramesh wanted to buy a room heater as it had become extremely cold. He went to the nearby market in search of a good room heater. He first visited a few big shops selling branded heaters and checked the design, quality and the price. Walking through the market he saw a road side shop displaying an attractive room heater. He walked into the shop to enquire about the room heater. The shopkeeper demonstrated how the heater worked and simultaneously explained its qualities like its rotating function, auto-cut etc. Ramesh asked about its price and decided to buy it, as in comparison to other room heaters, it was cheaper and had various additional features. However while focusing on the price and features, he did not check the ISI mark or the label which displayed the date of manufacturing, safety features, directions for use etc.
The right exercised by Ramesh in the above case is:
The right exercised by Ramesh in the above case is:
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Remember: When a case study shows a buyer comparing multiple options and picking one based on price/features, they are exercising the "Right to Choose".
Updated On: Jun 25, 2026
- Right to choose/be assured
- Right to be heard
- Right to consumer education
- Right to safety
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The Correct Option is A
Solution and Explanation
Step 1: Concept
Consumer Rights under the Consumer Protection Act.
Step 2: Meaning
The Right to Choose ensures a consumer has the freedom to select from a variety of products at competitive prices according to their preferences.
Step 3: Analysis
• Ramesh visited multiple shops (big branded shops and a roadside shop) and compared designs, quality, prices, and features.
• He ultimately decided to buy the cheaper heater with additional features over the branded ones, effectively exercising his freedom to make a selection among alternatives.
• While he failed to check the ISI mark (which is a breach of his consumer responsibility regarding safety), the action he actively exercised in this scenario was choosing the product.
Step 4: Conclusion
His act of exploring options and selecting one based on his preference and budget demonstrates the Right to Choose.
Final Answer: (A)
Consumer Rights under the Consumer Protection Act.
Step 2: Meaning
The Right to Choose ensures a consumer has the freedom to select from a variety of products at competitive prices according to their preferences.
Step 3: Analysis
• Ramesh visited multiple shops (big branded shops and a roadside shop) and compared designs, quality, prices, and features.
• He ultimately decided to buy the cheaper heater with additional features over the branded ones, effectively exercising his freedom to make a selection among alternatives.
• While he failed to check the ISI mark (which is a breach of his consumer responsibility regarding safety), the action he actively exercised in this scenario was choosing the product.
Step 4: Conclusion
His act of exploring options and selecting one based on his preference and budget demonstrates the Right to Choose.
Final Answer: (A)
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