Question:
'Lens-o' was started as an online eyewear company selling glasses and contact lenses on their website. Recently, it set up a uniquely designed offline store, so that customers can also buy their products from the company showroom.
Which channel of distribution is used by the company:
'Lens-o' was started as an online eyewear company selling glasses and contact lenses on their website. Recently, it set up a uniquely designed offline store, so that customers can also buy their products from the company showroom.
Which channel of distribution is used by the company:
Which channel of distribution is used by the company:
Show Hint
Zero-level distribution channels involve direct selling by the producer to the consumer, without intermediaries.
Updated On: Jan 13, 2026
- Zero level channel
- One level channel
- Two level channel
- Three level channel
Show Solution
Verified By Collegedunia
The Correct Option is A
Solution and Explanation
The company, 'Lens-o,' uses a zero level channel of distribution. This type of distribution channel is direct, where the company sells its products directly to customers without intermediaries. Initially, 'Lens-o' operated online, and with the introduction of an offline store, the company continues to use a direct distribution model.
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