Question

'Cortico Fabrics' was started by Ashish in 2001 to sell bed sheets, towels, comforters, pillows, cushions, bath mats etc. It is now a famous name and its branches are across India. To manage the work all over India, it has eight teams-two each for North, South, East and West India. Ashish spends a considerable amount of time to develop an orderly pattern of group efforts among different teams and to secure unity of action in pursuit of a common purpose. To ensure suitable allocation of tasks to the various members of the teams and to see that the tasks are performed with harmony among the members, he tries to balance the different teams at different locations.
(a) Identify and explain the concept of management discussed in the above para.

Hint:

Coordination questions often feature keywords like "harmony", "unity of action", or "balancing efforts". Always link to Fayol's principles.

Answer 1

The concept of management discussed in the paragraph above is Coordination.

1. Understanding Coordination in Management:

Coordination is the process of organizing and harmonizing the activities of different individuals, teams, or departments to achieve a common goal. It involves ensuring that all parts of an organization work together smoothly and efficiently, preventing conflicts and ensuring that resources are utilized effectively.

2. How Coordination is Applied at 'Cortico Fabrics':

In the case of 'Cortico Fabrics,' Ashish is ensuring that there is an orderly pattern of group efforts among different teams, which operate in various regions of India. To achieve this, he spends considerable time developing coordination strategies that allow the eight teams—two each for North, South, East, and West India—to work together towards a common purpose.

Ashish's efforts to allocate tasks suitably among team members and to maintain harmony within the teams is an example of coordination. By balancing the teams at different locations, he ensures that their efforts are aligned with the overall goals of the company.

3. Why Coordination is Important for 'Cortico Fabrics':

• Unified direction: Coordination ensures that all teams across the country are working towards the same goal, increasing the chances of success.
• Efficient use of resources: By balancing the teams at different locations, Ashish optimizes the use of resources and prevents duplication of efforts.
• Harmony within teams: Coordinating the tasks and efforts of team members helps to reduce conflicts and fosters teamwork.
• Task allocation: Ashish ensures that tasks are assigned to the right individuals based on their strengths, leading to effective task completion.

4. Final Answer:

The management concept discussed in the paragraph is Coordination, which refers to the process of ensuring that all team members and teams work together in harmony to achieve the common objectives of the organization.