List of top Applied Arts Questions asked in CUET (PG)

Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. Ultramarine} & \text{I. Cinnabar} \text{B. Bright Yellow} & \text{II. Orpiment} \text{C. Vermilion} & \text{III. Lapis Lazuli} \text{D. Lampblack} & \text{IV. Charcoal} \end{array} \]
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. Double carding} & \text{I. Magazine} \text{B. Bill Board} & \text{II. Book} \text{C. Double Spread} & \text{III. Transit Ad} \text{D. Title Page} & \text{IV. Outdoor Media} \end{array} \]
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. Chitta Prasad} & \text{I. Metal Foil} \text{B. Devyani Krishna} & \text{II. Wood Intaglio} \text{C. Jayant Parikh} & \text{III. Lino-cut} \text{D. Shanti Kar} & \text{IV. Colour etching} \end{array} \]
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. Raghu Rai} & \text{I. Cartoonist} \text{B. Asit Kumar Haldar} & \text{II. Photographer} \text{C. R.K. Laxman} & \text{III. Illustrator} \text{D. Ranen Ayan Dutta} & \text{IV. Painter} \end{array} \]
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. A4 Paper Size} & \text{I. } 420\text{ mm} \times 594\text{ mm} \text{B. A2 Paper Size} & \text{II. } 210\text{ mm} \times 297\text{ mm} \text{C. A1 Paper Size} & \text{III. } 297\text{ mm} \times 420\text{ mm} \text{D. A3 Paper Size} & \text{IV. } 594\text{ mm} \times 841\text{ mm} \end{array} \]
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If a lens of 250 mm is used on a crop sensor with a 1.8 factor for 35 mm photography it will produce :
• [A.] 400 mm effective focal length
• [B.] 350 mm effective focal length
• [C.] 375 mm effective focal length
• [D.] a photo with compressed DOF
• [E.] a photo with high DOF
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The first newspaper in India :
A. Bengal Gazette
B. Times of India
C. The Hindu
D. it was a daily
E. it was weekly
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. The Louvre} & \text{I. London} \text{B. Baptistery of Giovanni} & \text{II. Greece} \text{C. Victoria and Albert Museum} & \text{III. Paris} \text{D. The Parthenon} & \text{IV. Florence} \end{array} \]
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When poster colour is applied again on a layer of colour already dry, it is an example of :
A. coating
B. superimposing
C. wash
D. laying on top of another
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With reference to HDR (High Dynamic Range) photography which are correct below ?
• [A.] “The Great Wave” was first HDR produced in 1850s
• [B.] “Moon Rise” was the first HDR, taken by Ansel Adams
• [C.] Invented by Kodak in late 1980s
• [D.] Invented by Leica in late 1990s
• [E.] “The Afghan Girl” by Steve Mc Curry was the first HDR photo in world
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Direct mail is an ideal medium for advertising because it offers :
A. no choice for consumers
B. selectivity
C. good choice for consumers
D. flexibility
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Which of the following targets specific clients only ?
A. Year end offers
B. Limited edition product
C. Elite packaging
D. Brand endorsement by stars
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Which of the following words describe AIDA in advertising correctly ?
A. Assertion
B. Inclusion
C. Desire
D. Action
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These appeals are used in advertising campaigns.
A. Editing appeal
B. Effective appeal
C. Elaborative appeal
D. Emotional appeal
E. Enumerative appeal
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Susan Sontag was a famous critique.
A. Well known for critiques on paintings
B. Well known for critiques on photography
C. Used to raise questions on moral and aesthetic issues
D. Used to raise questions about technical perfection
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Magazines are part of :
A. Packaging
B. Periodicals
C. Print Media
D. Digital Media
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In typography different adjustments are done by way of :
A. Tracking
B. Spacing
C. Fielding
D. Leading
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Arrange the photographic experts in chronological order as per dates of their processes.
A. Louis Daguerre
B. Joseph Nicephore Niepce
C. William Henri Fox Talbot
D. Fredrick Scott Archer
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Arrange the sequence all the process to get a final photograph in physical form in analogue photography.
A. Printing
B. Processing
C. Latent image
D. Exposure (picture taking)
E. Dodging, burning
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Arrange correct sequence in ascending order as per year of establishment of the following in India.
A. National Advertising
B. J. Walter Thompson
C. B. Dattaram and Co.
D. Lintas
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The first man to start selling space for ads in the USA was _______ in the year _______.
A. John Guttenberg
B. 1864
C. Voloney Palmer
D. 1841
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Write in correct chronological order as per the invention year.
A. Range finder
B. Single Lens Reflex
C. Polaroid
D. Kodak Brownie
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Arrange the following papers in ascending order as per the thickness of the paper.
A. Cardboard
B. Tracing paper
C. Art card paper
D. News print paper
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Arrange the elements of layout as per the importance in layout design.
A. Body copy
B. Head line
C. Subhead line
D. Address line
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Tell the ascending order of search engines as per founding year.
A. Yahoo
B. Google
C. Altavista
D. Archie
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