Question

Which of the following words describe AIDA in advertising correctly ?
A. Assertion
B. Inclusion
C. Desire
D. Action
Choose the correct answer from the options given below :

• A. A and D only
• B. A, C and D only
• C. B, C and D only
• D. C and D only

Hint:

AIDA stands for Attention, Interest, Desire and Action — a classic advertising communication model.

Answer 1

The Correct Option is D

Concept: AIDA is one of the most important models in advertising and marketing communication. The full form of AIDA is: \[ A = Attention \] \[ I = Interest \] \[ D = Desire \] \[ A = Action \] The model explains how advertising attracts and influences consumers step-by-step.

Step 1: Analyzing Assertion. The first option says: \[ \text{Assertion} \] However, the first letter in AIDA stands for: \[ \text{Attention} \] Thus: \[ A \text{ is incorrect} \]

Step 2: Analyzing Inclusion. The second letter in AIDA stands for: \[ \text{Interest} \] Not Inclusion. Therefore: \[ B \text{ is incorrect} \]

Step 3: Analyzing Desire. The third stage of AIDA is: \[ \text{Desire} \] This is correct. Hence: \[ C \text{ is correct} \]

Step 4: Analyzing Action. The final stage of the AIDA model is: \[ \text{Action} \] This encourages the consumer to:
• Buy
• Subscribe
• Respond
• Participate Thus: \[ D \text{ is correct} \]

Step 5: Selecting the final answer. Correct words describing AIDA are: \[ C \text{ and } D \] Therefore: \[ \boxed{(4)} \] Final Conclusion: In the AIDA model: \[ D = Desire \] and \[ A = Action \] Hence the correct option is: \[ \boxed{(4)\; C \text{ and } D \text{ only}} \]