List of top Applied Arts Questions

Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. Ultramarine} & \text{I. Cinnabar} \text{B. Bright Yellow} & \text{II. Orpiment} \text{C. Vermilion} & \text{III. Lapis Lazuli} \text{D. Lampblack} & \text{IV. Charcoal} \end{array} \]
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. Double carding} & \text{I. Magazine} \text{B. Bill Board} & \text{II. Book} \text{C. Double Spread} & \text{III. Transit Ad} \text{D. Title Page} & \text{IV. Outdoor Media} \end{array} \]
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. Chitta Prasad} & \text{I. Metal Foil} \text{B. Devyani Krishna} & \text{II. Wood Intaglio} \text{C. Jayant Parikh} & \text{III. Lino-cut} \text{D. Shanti Kar} & \text{IV. Colour etching} \end{array} \]
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. Raghu Rai} & \text{I. Cartoonist} \text{B. Asit Kumar Haldar} & \text{II. Photographer} \text{C. R.K. Laxman} & \text{III. Illustrator} \text{D. Ranen Ayan Dutta} & \text{IV. Painter} \end{array} \]
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. A4 Paper Size} & \text{I. } 420\text{ mm} \times 594\text{ mm} \text{B. A2 Paper Size} & \text{II. } 210\text{ mm} \times 297\text{ mm} \text{C. A1 Paper Size} & \text{III. } 297\text{ mm} \times 420\text{ mm} \text{D. A3 Paper Size} & \text{IV. } 594\text{ mm} \times 841\text{ mm} \end{array} \]
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Direct mail is an ideal medium for advertising because it offers :
A. no choice for consumers
B. selectivity
C. good choice for consumers
D. flexibility
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Match List - I with List - II. \[ \begin{array}{ll} List - I & List - II \text{
A. The Louvre} & \text{I. London} \text{B. Baptistery of Giovanni} & \text{II. Greece} \text{C. Victoria and Albert Museum} & \text{III. Paris} \text{D. The Parthenon} & \text{IV. Florence} \end{array} \]
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With reference to HDR (High Dynamic Range) photography which are correct below ?
• [A.] “The Great Wave” was first HDR produced in 1850s
• [B.] “Moon Rise” was the first HDR, taken by Ansel Adams
• [C.] Invented by Kodak in late 1980s
• [D.] Invented by Leica in late 1990s
• [E.] “The Afghan Girl” by Steve Mc Curry was the first HDR photo in world
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If a lens of 250 mm is used on a crop sensor with a 1.8 factor for 35 mm photography it will produce :
• [A.] 400 mm effective focal length
• [B.] 350 mm effective focal length
• [C.] 375 mm effective focal length
• [D.] a photo with compressed DOF
• [E.] a photo with high DOF
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When poster colour is applied again on a layer of colour already dry, it is an example of :
A. coating
B. superimposing
C. wash
D. laying on top of another
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The first newspaper in India :
A. Bengal Gazette
B. Times of India
C. The Hindu
D. it was a daily
E. it was weekly
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Which of the following targets specific clients only ?
A. Year end offers
B. Limited edition product
C. Elite packaging
D. Brand endorsement by stars
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Which of the following words describe AIDA in advertising correctly ?
A. Assertion
B. Inclusion
C. Desire
D. Action
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Susan Sontag was a famous critique.
A. Well known for critiques on paintings
B. Well known for critiques on photography
C. Used to raise questions on moral and aesthetic issues
D. Used to raise questions about technical perfection
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In typography different adjustments are done by way of :
A. Tracking
B. Spacing
C. Fielding
D. Leading
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Magazines are part of :
A. Packaging
B. Periodicals
C. Print Media
D. Digital Media
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These appeals are used in advertising campaigns.
A. Editing appeal
B. Effective appeal
C. Elaborative appeal
D. Emotional appeal
E. Enumerative appeal
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Write in correct chronological order as per the invention year.
A. Range finder
B. Single Lens Reflex
C. Polaroid
D. Kodak Brownie
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Arrange correct sequence in ascending order as per year of establishment of the following in India.
A. National Advertising
B. J. Walter Thompson
C. B. Dattaram and Co.
D. Lintas
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Arrange the sequence all the process to get a final photograph in physical form in analogue photography.
A. Printing
B. Processing
C. Latent image
D. Exposure (picture taking)
E. Dodging, burning
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Arrange the photographic experts in chronological order as per dates of their processes.
A. Louis Daguerre
B. Joseph Nicephore Niepce
C. William Henri Fox Talbot
D. Fredrick Scott Archer
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Arrange the following papers in ascending order as per the thickness of the paper.
A. Cardboard
B. Tracing paper
C. Art card paper
D. News print paper
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The first man to start selling space for ads in the USA was _______ in the year _______.
A. John Guttenberg
B. 1864
C. Voloney Palmer
D. 1841
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Arrange in sequence from the newest to the oldest organization from their founding year.
A. The Photographic Society of America
B. Royal Photographic Society
C. International Federation of Photography
D. Federation of Indian Photography
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Chronological arrange the names of digital era innovators as per the age seniority.
A. Steve Jobs
B. Jeff Bezos
C. Bill Gates
D. Mark Zuckerberg
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