Question:
Which of the following statement is correct about personal selling?
Which of the following statement is correct about personal selling?
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Personal selling allows for direct interaction, addressing customer concerns instantly.- It is useful for high-value, complex, or customized products.- A good salesperson understands customer needs and tailors communication accordingly.
Updated On: Jan 13, 2026
- It is an impersonal form of communication.
- Personal selling does not allow a salesperson to develop personal relationships with the prospective customers.
- Personal selling involves oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making a sale.
- Personal selling refers to short-term incentives, which are designed to encourage the buyers to make an immediate purchase of a product or service.
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The Correct Option is C
Solution and Explanation
Personal selling is a direct form of marketing communication that typically involves a face-to-face, oral presentation with potential customers. The salesperson engages in a conversation with one or more prospective buyers, aiming to inform, persuade, and ultimately secure a sale. This approach is distinct from impersonal methods such as advertising or sales promotions.
Let's review the given options:
- It is an impersonal form of communication.
This statement is incorrect. Personal selling is inherently personal, involving direct interaction between the salesperson and the customer.
- Personal selling does not allow a salesperson to develop personal relationships with the prospective customers.
This is also incorrect. A key advantage of personal selling is the ability to establish and nurture personal relationships with customers.
- Personal selling involves oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making a sale.
This statement is accurate. It precisely describes personal selling, highlighting the interactive and conversational aspect aimed at facilitating sales.
- Personal selling refers to short-term incentives, which are designed to encourage the buyers to make an immediate purchase of a product or service.
This statement is incorrect. Short-term incentives align more with sales promotions rather than the strategized, relationship-based approach of personal selling.
Therefore, the correct statement is: Personal selling involves oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making a sale.
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