Step 1: The lichen genus Peltigera includes the species Peltigera canina, commonly called dog lichen because of its tooth-like fruiting structures resembling a dog's canine teeth and its species epithet canina meaning of the dog.
Step 2: Historically, Peltigera canina was used in folk and traditional medicine as a treatment for rabies (hydrophobia), which is where the common name dog lichen comes from.
Step 3: Lobaria is used more for respiratory and liver ailments, Evernia (oak moss) is valued in the perfume industry, and Ochrolochia is not a well known medicinal lichen genus in this context, so none of these match the dog lichen/rabies association.
Step 4: Therefore the correct answer is Peltigera.