Question:
The process of giving a name or a sign or a symbol etc., to a product is known as :
The process of giving a name or a sign or a symbol etc., to a product is known as :
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Think of it this way: The "Brand" is the destination (the name), but "Branding" is the journey (the process of naming and designing).
Updated On: Mar 29, 2026
- Brand
- Branding
- Labelling
- Packaging
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The Correct Option is B
Solution and Explanation
Step 1: Understanding the Concept:
In marketing, a product needs a unique identity to distinguish it from competitors. This identity consists of names, terms, signs, symbols, or designs.
Step 2: Detailed Explanation:
The \textit{act} or \textit{process} of creating this identity is called Branding. While a "Brand" is the name or symbol itself, "Branding" refers to the management process of developing that name and symbol to ensure the product stands out in the market.
Step 3: Final Answer:
The correct option is (b) Branding.
In marketing, a product needs a unique identity to distinguish it from competitors. This identity consists of names, terms, signs, symbols, or designs.
Step 2: Detailed Explanation:
The \textit{act} or \textit{process} of creating this identity is called Branding. While a "Brand" is the name or symbol itself, "Branding" refers to the management process of developing that name and symbol to ensure the product stands out in the market.
Step 3: Final Answer:
The correct option is (b) Branding.
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