Question

Match the Marketing Management philosophies given in Column I with their main focus given in Column II:

Column I	Column II
1. Production concept	(i) Customers’ needs
2. Product concept	(ii) Quality, performance and features of product
3. Marketing concept	(iii) Customers’ needs and societal well-being
4. Societal marketing concept	(iv) Quantity of product

Choose the correct option from the following:

• A. 1-(iv), 2-(ii), 3-(iii), 4-(i)
• B. 1-(ii), 2-(iii), 3-(i), 4-(iv)
• C. 1-(iv), 2-(ii), 3-(i), 4-(iii)
• D. 1-(ii), 2-(iv), 3-(i), 4-(iii)

Hint:

Each marketing concept focuses on a different priority: Production → efficiency and quantity, Product → quality and features, Marketing → customer needs, Societal Marketing → customer needs + societal welfare.

Answer 1

The Correct Option is C

The four marketing management philosophies mentioned in the question are based on different focuses that organizations can have. Let’s break down the match: - Production concept focuses on producing goods at a lower cost and mass availability, hence it primarily focuses on the quantity of the product (iv). - Product concept emphasizes quality, features, and performance of a product, which is reflected by quality, performance, and features of the product (ii). - Marketing concept is customer-oriented and focuses on meeting customers' needs (i). - Societal marketing concept is an extended version of the marketing concept that emphasizes both customers' needs and societal well-being (iii). Thus, the correct matches are: - 1-(iv): Production concept → Quantity of product. - 2-(ii): Product concept → Quality, performance, and features of product. - 3-(i): Marketing concept → Customers' needs. - 4-(iii): Societal marketing concept → Customers' needs and societal well-being.
Final Answer: (C) 1-(iv), 2-(ii), 3-(i), 4-(iii)