Question:
The desire for a feeling of elevated status, enhanced appearance and feeling rich are some factors of ______ variables that influence buying decision.
The desire for a feeling of elevated status, enhanced appearance and feeling rich are some factors of ______ variables that influence buying decision.
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If a variable measures external physical facts (like age or location), it is demographic or geographic. If it measures internal desires and self-identity (like wanting to feel rich or valued), it is psychographic.
Updated On: Jun 29, 2026
- Behavioristic
- Psychographic
- Demographic
- Geographic
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The Correct Option is B
Solution and Explanation
Step 1: Understanding Market Segmentation Variables:
Market segmentation parameters include Demographic (physical features), Geographic (location), Behavioristic (buying habits), and Psychographic (beliefs, aspirations, and values).
Step 2: Analyzing the Prompt's Parameters:
The desire for a feeling of elevated status, enhanced appearance, and wanting to feel rich are intrinsic psychological desires and lifestyle motivations.
Step 3: Matching:
Because these are internal psychological drivers of behavior, they belong strictly to Psychographic variables. Therefore, Option (B) is the correct choice.
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