Question

State any three qualities of an in-store demonstrator that help him to establish a quick rapport with his customers.

Hint:

Think of personality, communication and product knowledge.

Answer 1

Step 1: Understand the role:
An in-store demonstrator shows a product to shoppers inside a retail store.
He has only a few minutes with each customer, so he must win trust quickly.
Some personal qualities help him build this quick rapport.

Step 2: Quality 1: Pleasing personality:
A neat dress, a warm smile and a polite manner create a good first impression.
Customers feel at ease with such a person and are ready to listen.

Step 3: Quality 2: Good communication skills:
He speaks clearly in the language the customer understands.
He explains the features and uses of the product in simple words.
He also listens carefully to what the customer says.

Step 4: Quality 3: Thorough product knowledge:
He knows how the product works, its price, its uses and how it differs from rival products.
He answers every doubt correctly, which makes customers trust him.

Step 5: Other qualities that can be used:
Enthusiasm, patience, honesty and a helpful attitude also win customers quickly.
Any three qualities with a short reason earn full marks.

Final Answer:
A pleasing personality, good communication skills and full product knowledge help a demonstrator build quick rapport with customers.