Question

After her father’s sudden demise, Pritika took charge of their retail outlet dealing only in footwears. She instructed the manufacturers to use quality raw material and produce stylish and comfortable footwears to increase the profits. Identify and state the characteristics of Pritika’s retail format.

Hint:

A shop dealing in only one line of goods is a specialty store. List its features.

Answer 1

Step 1: Identify the retail format:
Pritika's outlet deals only in one line of goods, that is footwear.
She also pays attention to quality, style and comfort of this one product.
A shop that sells a single line of goods in depth is a specialty store.

Step 2: Characteristic 1: One product line:
The store sells only one kind of product, here footwear, and not a mix of goods.
It keeps a wide choice of styles, sizes, colours and brands within that line.

Step 3: Characteristic 2: Quality and style focus:
It stocks products of good quality and fashionable design to attract its target buyers.
Pritika's step of asking for quality material and stylish, comfortable shoes shows this.

Step 4: Characteristic 3: Expert and personal service:
Staff know the product well and guide customers on fit, comfort and style.
This service helps the shop to build loyal customers.

Step 5: Characteristic 4: Target market and prices:
It serves a clear group of customers who want choice and quality in one item.
Prices are often a little higher because of the quality and the service.

Step 6: Characteristic 5: Attractive display:
The shop is arranged neatly, so shoppers can see and compare many pairs easily.
A pleasant look and good lighting add to the shopping experience.

Final Answer:
Pritika runs a specialty store. Its main characteristics are a single product line, wide choice, quality focus, expert service and a clear target market.