‘Sheetal Cosmetics Ltd.’, is a fast growing beauty and skin care company known for its innovative products and aggressive market expansion. As the company increased its marketing activities like new product launches, accelerated advertising campaigns, social media promotions and influencer collaborations etc., the workload of the marketing department grew sharply. Despite working long hours, the marketing manager Arjun couldn’t give adequate attention to strategic planning and high impact decisions as minor operational issues began consuming most of his time. Noticing this, the Chief Executive Officer (CEO) advised Arjun that it was now impractical for him to handle the entire volume of work alone, so he should allow his subordinates to take up routine tasks. This would not only help him manage his time better but also satisfy the subordinate’s need for recognition. This will also provide opportunities to the subordinates to develop and exercise initiative.
(i) Identify the concept suggested by CEO that will help Arjun to manage volume of work effectively.
(ii) State any three points of importance of the concept identified in (i) above.
‘Sheetal Cosmetics Ltd.’, is a fast growing beauty and skin care company known for its innovative products and aggressive market expansion. As the company increased its marketing activities like new product launches, accelerated advertising campaigns, social media promotions and influencer collaborations etc., the workload of the marketing department grew sharply. Despite working long hours, the marketing manager Arjun couldn’t give adequate attention to strategic planning and high impact decisions as minor operational issues began consuming most of his time. Noticing this, the Chief Executive Officer (CEO) advised Arjun that it was now impractical for him to handle the entire volume of work alone, so he should allow his subordinates to take up routine tasks. This would not only help him manage his time better but also satisfy the subordinate’s need for recognition. This will also provide opportunities to the subordinates to develop and exercise initiative.
(i) Identify the concept suggested by CEO that will help Arjun to manage volume of work effectively.
(ii) State any three points of importance of the concept identified in (i) above.
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Solution and Explanation
The CEO tells Arjun to "allow his subordinates to take up routine tasks" because he cannot handle the full work alone.
Handing over work along with the needed authority to subordinates so that the manager can do more important work is called Delegation of authority.
Step 2: Part (ii): Point 1, effective management:
Line from the case: Arjun could not give adequate attention to "strategic planning and high impact decisions" because "minor operational issues began consuming most of his time".
Delegation lets a manager pass on routine work. He then gets time for important matters such as planning and key decisions. So delegation leads to effective management.
Step 3: Part (ii): Point 2, employee development:
Line from the case: "This will also provide opportunities to the subordinates to develop and exercise initiative."
When subordinates get more responsibility, they use their talent, learn new skills and prepare themselves for higher positions. So delegation helps in employee development.
Step 4: Part (ii): Point 3, motivation of employees:
Line from the case: the advice will satisfy the "need for recognition" of the subordinates.
When a superior gives a task to a subordinate, it shows trust. The subordinate feels recognised and works with more commitment. So delegation motivates employees.
Final Answer:
(i) Delegation. (ii) It leads to effective management, employee development and motivation of employees.
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