Question

Read the following statements carefully :

Statement I : The production concept assumes that the customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so.

Statement II : The selling concept assumes that the consumers will favour those products which are widely available at an affordable price.

In the light of the given statements, choose the correct alternative from the following :

• A. Statement I is true and Statement II is false.
• B. Statement I is false and Statement II is true.
• C. Both Statement I and Statement II are false.
• D. Both Statement I and Statement II are true.

Hint:

Statement I actually describes the selling concept, and Statement II actually describes the production concept. Both are swapped.

Answer 1

The Correct Option is C

Step 1: Recall the three early concepts:
Production concept: consumers favour products that are widely available at an affordable price.
Product concept: consumers favour the best quality, performance and features.
Selling concept: consumers will not buy enough unless they are adequately convinced and motivated.

Step 2: Check Statement I:
Statement I says customers will not buy enough unless they are convinced and motivated.
That is the belief behind the selling concept, not the production concept.
So Statement I is false, because it gives the idea of the selling concept to the production concept.

Step 3: Check Statement II:
Statement II says consumers favour products that are widely available at an affordable price.
That is the belief behind the production concept, not the selling concept.
So Statement II is false too, because the two concepts are swapped.

Step 4: Check the options:
(A) Statement I true, II false is wrong because I is false.
(B) Statement I false, II true is wrong because II is false.
(C) Both false is right. Both statements swap the descriptions.
(D) Both true is wrong for the same reason.

Final Answer:
Both statements are false, so option (C) is correct.