Question:

Read the following statements : Assertion (A) and Reason (R).
Assertion (A) : General forces such as social, political, legal and technological conditions affect an individual firm only indirectly.
Reason (R) : General forces have an impact on all business enterprises, in contrast to, specific forces that affect individual firms directly and immediately in their day-to-day working.
Choose the correct alternative from the following :

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Use the word "because" between the Assertion and Reason. If the sentence makes logical sense as a whole, (A) is likely the correct choice.
Updated On: Mar 29, 2026
  • Both Assertion (A) and Reason (R) are correct and Reason (R) is the correct explanation of Assertion (A).
  • Both Assertion (A) and Reason (R) are correct, but Reason (R) is not the correct explanation of Assertion (A).
  • Both Assertion (A) and Reason (R) are incorrect.
  • Assertion (A) is correct, but Reason (R) is incorrect.
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The Correct Option is A

Solution and Explanation

Step 1: Understanding the Concept:
The business environment is composed of "Specific forces" (investors, customers, competitors) which affect a firm directly, and "General forces" (PESTEL) which affect the entire industry or all firms.
Step 2: Detailed Explanation:
Assertion (A) is correct because general forces set the overall climate but don't usually hit a single shop's daily operations without affecting others. Reason (R) provides the definition of why (A) is true: it contrasts general forces (impacting everyone) with specific forces (impacting one firm directly). Therefore, (R) explains (A).
Step 3: Final Answer:
The correct alternative is (A).
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