Question

Raj and his partner Ram are dealing in a Garment business. They are planning to enter into e-marketing. Explain the attributes of e-marketing to them.

Hint:

E-marketing helps businesses grow faster with lower cost and better targeting.

Answer 1

Step 1: Global reach.
E-marketing allows businesses to reach customers worldwide beyond physical boundaries.

Step 2: Cost-effectiveness.
It is cheaper than traditional marketing methods like print or TV ads.

Step 3: Targeted marketing.
Businesses can target specific customer groups based on preferences and behavior.

Step 4: Real-time interaction.
Customers can interact instantly through websites, emails, and social media.

Step 5: Measurable results.
Performance can be tracked using analytics tools for better decision-making.