Question:

The responsibilities towards customers are to maintain and also increase the_______ of the enterprise among its customers.

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Goodwill reflects customer trust and brand reputation, which is essential for long-term business success.
Updated On: Mar 27, 2026
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Solution and Explanation


Step 1: Understand the context.
The statement is about responsibilities towards customers and improving the enterprise’s position among them.

Step 2: Identify key idea.
Businesses aim to build a positive image and trust among customers.

Step 3: Determine correct word.
The correct term is goodwill, which means reputation and trust of the enterprise.

Step 4: Conclusion.
Hence, the blank is filled with goodwill.
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