On Raksha Bandhan, Reena received a gift from her brother. After removing the gift wrap paper, she saw a decorative cardboard box. Inside the box, she found a small glass bottle containing an expensive face cream. Both the decorative cardboard box and the glass bottle had a beautiful label displaying the brand name, ingredients, expiry date, etc.
Which level of packaging does the glass bottle represent ?
What is the Planning Process?
‘Vishesh Constructions’, a construction company, decided to strictly implement ‘No Helmet, No Entry’ and put the following sign at their construction sites :
Identify the type of plan indicated by the above sign :
Match the Marketing Management philosophies given in Column I with their main focus given in Column II:
| Column I | Column II |
| 1. Production concept | (i) Customers’ needs |
| 2. Product concept | (ii) Quality, performance and features of product |
| 3. Marketing concept | (iii) Customers’ needs and societal well-being |
| 4. Societal marketing concept | (iv) Quantity of product |
Choose the correct option from the following: