Question:
Note: The following question is for the Visually Impaired Candidates only in lieu of Q. No. 9.
The process of giving a name or a sign or a symbol etc., to a product is known as:
Note: The following question is for the Visually Impaired Candidates only in lieu of Q. No. 9.
The process of giving a name or a sign or a symbol etc., to a product is known as:
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Remember: "Brand" is the final result. "Branding" is the active process of creating it.
Updated On: Jun 25, 2026
- Brand
- Branding
- Labelling
- Packaging
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The Correct Option is B
Solution and Explanation
Step 1: Concept
Branding and its Components.
Step 2: Meaning
To differentiate products from competitors, companies utilize a specific marketing process to create a unique identity in the minds of consumers.
Step 3: Analysis
• A "Brand" is the actual name, term, or symbol itself (the noun).
• "Branding" is the process or act of assigning that specific name, sign, or symbol to a product (the verb).
• "Labelling" refers to designing the informational slip attached to the product.
• "Packaging" refers to designing the physical container.
Step 4: Conclusion
Since the question asks for the "process," the correct marketing terminology is branding.
Final Answer: (B)
Branding and its Components.
Step 2: Meaning
To differentiate products from competitors, companies utilize a specific marketing process to create a unique identity in the minds of consumers.
Step 3: Analysis
• A "Brand" is the actual name, term, or symbol itself (the noun).
• "Branding" is the process or act of assigning that specific name, sign, or symbol to a product (the verb).
• "Labelling" refers to designing the informational slip attached to the product.
• "Packaging" refers to designing the physical container.
Step 4: Conclusion
Since the question asks for the "process," the correct marketing terminology is branding.
Final Answer: (B)
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