Question

Match the terms given in Column-I with their meaning in Column-II.

Column-I	Column-II
a. Trademark	(i) A name, term, sign, symbol, design or some combination of them used to identify the products and differentiate them from the competitors.
b. Brand name	(ii) A brand or a part of the brand that is given legal protection.
c. Brand	(iii) That part of the brand which can be recognised but which is not utterable.
d. Brand mark	(iv) That part of the brand which can be spoken.

Choose the correct option from the following:

• A. a-(i), b-(ii), c-(iii), d-(iv)
• B. a-(ii), b-(iii), c-(i), d-(iv)
• C. a-(ii), b-(iv), c-(i), d-(iii)
• D. a-(ii), b-(i), c-(iv), d-(iii)

Hint:

Branding questions often test the verbal/visual and legal/non-legal distinctions. Remember: ® symbol indicates trademark.

Answer 1

The Correct Option is C

The correct matching is:

Term	Correct Match	Examples
Trademark	(ii) Legal protection	Nike's Swoosh®
Brand name	(iv) Speakable part	"Coca-Cola"
Brand	(i) Identification system	Apple's ecosystem
Brand mark	(iii) Visual non-utterable	McDonald's Golden Arches

Key Differentiators:

• Trademark vs Brand:
  - All trademarks are brands, not vice-versa
  - Legal status is distinguishing factor
• Brand Name vs Mark:
  - Name: Verbal ("Nike")
  - Mark: Visual (Swoosh logo)

Final Answer: (C) a-(ii), b-(iv), c-(i), d-(iii)