Question

Match the Element of Promotion Mix given in Column-I with its Explanation given in Column-II :

Column-I	Column-II
1. Public Relations	(i) It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or services
2. Sales Promotion	(ii) It involves a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public
3. Advertising	(iii) It involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales
4. Personal Selling	(iv) It refers to short term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service

Choose the correct option from the following :

• A. 1-(ii), 2-(iii), 3-(i), 4-(iv)
• B. 1-(i), 2-(iv), 3-(ii), 4-(iii)
• C. 1-(iv), 2-(i), 3-(iii), 4-(ii)
• D. 1-(ii), 2-(iv), 3-(i), 4-(iii)

Hint:

Match each element of the promotion mix with its meaning: public relations with image building, sales promotion with short term incentives, advertising with paid impersonal communication, and personal selling with oral presentation.

Answer 1

The Correct Option is D

Step 1: Understand the task:
The promotion mix has four elements: advertising, personal selling, sales promotion and public relations.
We must match each one with its meaning in Column-II.

Step 2: Match each element:
1. Public Relations: it covers programmes that protect or build the image of the company and its products in the eyes of the public. This is (ii).
2. Sales Promotion: it means short term incentives that push buyers to buy at once. This is (iv).
3. Advertising: it is impersonal communication that the sponsor pays for. This is (i).
4. Personal Selling: it is a spoken presentation in conversation with one or more buyers to make a sale. This is (iii).

Step 3: Write the final pairs:
The pairs are 1-(ii), 2-(iv), 3-(i), 4-(iii).

Step 4: Check the options:
(A) gives 1-(ii), 2-(iii): sales promotion is wrongly linked to personal selling.
(B) gives 1-(i): public relations is wrongly linked to advertising.
(C) gives 1-(iv): public relations is wrongly linked to short term incentives.
(D) gives 1-(ii), 2-(iv), 3-(i), 4-(iii): all four pairs match.

Final Answer:
The correct matching is 1-(ii), 2-(iv), 3-(i), 4-(iii), which is option (D).