Question

Match the concepts of marketing in Column- I with their respective explanations in Column- II:

Column- I	Column- II
(a) Product concept	(i) Its main focus is on quality, performance and feature of the product.
(b) Selling concept	(ii) Its main focus is on satisfaction of customer needs.
(c) Marketing concept	(iii) Its main focus is on aggressively persuading buyer to purchase the existing product.
(d) Societal concept	(iv) Its main focus is on satisfaction of customer needs and society's well-being.

Choose the correct options from the following:

• A. a-iv, b-iii, c-ii, d-i
• B. a-iii, b-ii, c-i, d-iv
• C. a-ii, b-i, c-iii, d-iv
• D. a-i, b-iii, c-ii, d-iv

Hint:

The Product Concept emphasizes innovation and quality.- The Selling Concept focuses on aggressive sales tactics.- The Marketing Concept prioritizes understanding and satisfying customer needs.- The Societal Concept integrates customer needs with societal welfare.

Answer 1

The Correct Option is D

To solve the problem of matching the marketing concepts in Column I with their respective explanations in Column II, we follow the key focus areas of each concept:

• Product concept: This concept emphasizes the quality, performance, and features of the product. Therefore, it matches with explanation (i) Its main focus is on quality, performance and feature of the product.
• Selling concept: This centers on aggressive sales techniques and persuading customers to buy existing products. Thus, it aligns with (iii) Its main focus is on aggressively persuading buyer to purchase the existing product.
• Marketing concept: It targets the satisfaction of customer needs. Hence, it corresponds with (ii) Its main focus is on satisfaction of customer needs.
• Societal concept: This concept expands the traditional marketing concept to include societal well-being, which is linked to (iv) Its main focus is on satisfaction of customer needs and society's well-being.

Putting these matches together, we identify the correct options as

a-i, b-iii, c-ii, d-iv