Question

Kapila is working at ‘Cresa Engineering Solutions’, an engineering consultancy firm. Despite being frequently enticed by many competitive companies offering her a higher pay package, Kapila chooses to stay with ‘Cresa Engineering Solutions’. She enjoys her work as her job is designed with greater variety of work content requiring higher level of knowledge and skill and provides the opportunity for personal growth. The company has appropriate skill development programmes and a sound promotion policy due to which Kapila has been getting promotions year after year. Not only this, Kapila’s work is being appreciated by the management from time to time. She always gives valuable suggestions and is being rewarded for that also. Over and above, the company implements measures to ensure stability of the employees in the organisation. All these factors motivate Kapila to continue to work in ‘Cresa Engineering Solutions’.

Identify and explain the four non-financial incentives discussed in the above case.

Hint:

Each line of the case matches one incentive: variety of work, promotions, appreciation and rewards, and stability of employees.

Answer 1

Step 1: Understand the question:
Non-financial incentives are rewards that are not in cash, such as status, growth and security.
We must find four of them in the case of Kapila and explain each one.

Step 2: Incentive 1: Job enrichment:
The case says her job has "greater variety of work content requiring higher level of knowledge and skill".
Job enrichment means designing jobs with more variety and higher skill so that the work is meaningful.

Step 3: Incentive 2: Career advancement opportunity:
The case speaks of skill development programmes and a sound promotion policy, with "promotions year after year".
Career advancement means giving employees a chance to improve their skills and move to higher jobs.

Step 4: Incentive 3: Employee recognition programmes:
The case says her work is "appreciated by the management" and she is rewarded for valuable suggestions.
Recognition means appreciating good work so that employees feel motivated to do more.

Step 5: Incentive 4: Job security:
The case says the company takes measures "to ensure stability of the employees".
Job security gives employees surety about their future income and work, so they are free from worry and work with more zeal.

Final Answer:
The four non-financial incentives in the case are job enrichment, career advancement opportunity, employee recognition programmes and job security.