Question:
In an attitude change, when the change is in the same direction as the existing attitude (for example, a positive attitude may become more positive, or a negative attitude may become more negative), this is called:
In an attitude change, when the change is in the same direction as the existing attitude (for example, a positive attitude may become more positive, or a negative attitude may become more negative), this is called:
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Congruent = Same Direction (Strengthening).
Incongruent = Opposite Direction (Weakening or Reversing).
Incongruent = Opposite Direction (Weakening or Reversing).
Updated On: Mar 10, 2026
- Congruency
- Constancy
- Incongruency
- Inconstancy
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The Correct Option is A
Solution and Explanation
Step 1: Understanding the Concept:
Attitude change can be classified based on its direction relative to the original attitude.
Step 2: Detailed Explanation:
Congruent change occurs when an existing attitude is strengthened in its current direction.
Example: A person who already likes a brand starts liking it even more after seeing an advertisement.
Incongruent change (C) occurs when the change is in the opposite direction of the existing attitude.
Example: A person who likes a brand starts disliking it.
Constancy (B) and Inconstancy (D) are not standard terms used to describe the direction of attitude change in this context.
Since the question specifies change in the "same direction," the term is Congruency.
Step 3: Final Answer:
The correct term is Congruency.
Attitude change can be classified based on its direction relative to the original attitude.
Step 2: Detailed Explanation:
Congruent change occurs when an existing attitude is strengthened in its current direction.
Example: A person who already likes a brand starts liking it even more after seeing an advertisement.
Incongruent change (C) occurs when the change is in the opposite direction of the existing attitude.
Example: A person who likes a brand starts disliking it.
Constancy (B) and Inconstancy (D) are not standard terms used to describe the direction of attitude change in this context.
Since the question specifies change in the "same direction," the term is Congruency.
Step 3: Final Answer:
The correct term is Congruency.
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