Concept:
For a transmission line conductor between level supports, sag is approximately:
\[
S=\frac{wL^2}{8T}
\]
where \(L\) is span length.
Step 1: From the sag formula:
\[
S\propto L^2
\]
Step 2: If span length is increased by \(20\%\), then:
\[
L'=1.2L
\]
Step 3: New sag:
\[
S'\propto (L')^2
\]
\[
S'\propto (1.2L)^2
\]
\[
S'=1.44S
\]
Step 4: Increase in sag:
\[
S'-S=1.44S-S=0.44S
\]
\[
\text{Percentage increase}=44\%
\]
Therefore:
\[
\boxed{44\%}
\]