Question

Identify the shift in the marketing management philosophy from Picture I to Picture II.

• A. From Production concept to Product concept
• B. From Production concept to Societal marketing concept
• C. From Societal marketing concept to Production concept
• D. From Product concept to Production concept

Hint:

Production = Quantity/Availability.
Product = Quality/Features.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
Marketing philosophies represent the focus of a business, ranging from internal efficiency (Production) to product quality (Product) to consumer satisfaction (Marketing).
Step 2: Detailed Explanation:
1. Mass production indicates the Production Concept, where the focus is on large-scale output to reduce costs and increase availability.
2. Adapting a television for a specific high-quality use (like a computer monitor) indicates the Product Concept, which emphasizes product excellence, features, and performance.
Step 3: Final Answer:
The shift is (a) From Production concept to Product concept.