Question:

‘GW Industries’, known for its paper products, decided to produce and launch a new line of sustainable packaging called ‘EcoPac’.

As management is a complex activity, the Chief Executive Officer of the company translated the work into clear goals and assigned the means to achieve those. He knew that human resources are the greatest asset of an organization, so getting work done through them is also a major task. The production of high quality sustainable packaging also required a proper production process. This was put in place for managing the flow of input materials and technology to convert these materials into high quality sustainable packaging.

In this way ‘GW industries’ took care of various aspects for successful launch of ‘EcoPac’.

A characteristic of management is discussed in the above case. Identify and explain the characteristic.

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The case shows work, people and operations being managed together. This is the characteristic that management is multidimensional.
Updated On: Oct 26, 2026
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Solution and Explanation

Step 1: Identify the characteristic:
The case says management is a complex activity and describes goals, people and a production process.
These three things point to the characteristic that management is multidimensional.
This means management has more than one side, and all of them must be handled together.

Step 2: Dimension 1: Management of work:
Every organisation exists to do some work. Management turns this work into goals and decides the means to reach them.
In the case, the Chief Executive Officer of GW Industries translated the work into clear goals and assigned the means to achieve them.

Step 3: Dimension 2: Management of people:
Managers must deal with employees as individuals with different needs and behaviour, and also as members of a group.
The case says human resources are the greatest asset and that getting work done through them is a major task.

Step 4: Dimension 3: Management of operations:
Every organisation needs a production process in which input and technology are changed into the final output.
The case says that a proper production process was put in place to manage the flow of input materials and technology to make high quality sustainable packaging.

Final Answer:
The characteristic is that management is multidimensional, with the three dimensions of work, people and operations.
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