Question

Give any two examples on image advertising.

Hint:

Product advertising tells you what the item does and costs, whereas Image advertising tells you who the company is and what they stand for.

Answer 1

Step 1: Define Image Advertising:
Image advertising (corporate branding) does not seek to promote individual products or their prices. Instead, it aims to establish a favorable public perception, identity, value system, and reputation for the brand.

Step 2: Examples of High-Impact Image Campaigns:
1. Nike's “Just Do It” campaigns: Focuses on stories of perseverance and triumphs of athletes instead of shoe technical specs. 2. Tata Group's “Leadership with Trust” campaigns: Focuses on philanthropic initiatives and corporate values to build social trust.