Question:
Explain the following functions of Marketing :
(i) Marketing planning
(ii) Customer support services
Explain the following functions of Marketing :
(i) Marketing planning
(ii) Customer support services
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Marketing planning means fixing marketing goals and the steps to reach them. Customer support services help buyers before and after the sale.
Updated On: Oct 26, 2026
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Solution and Explanation
Step 1: Meaning of marketing functions:
Marketing functions are the activities a firm performs to move goods and services to the customer and satisfy him.
Two of them are explained below.
Step 2: (i) Marketing planning:
Marketing planning means setting marketing goals and deciding the steps to reach them.
The firm prepares a marketing plan that covers the target market, the products, price, promotion and distribution, with time and budget.
The plan guides all marketing efforts and helps the firm face change and uncertainty.
Step 3: (ii) Customer support services:
These are the services given to customers before, during and after the sale.
They include handling complaints, repairs, guarantees, credit facilities, technical help and information.
Good support builds satisfaction and trust. It brings repeat sales and a good name for the firm.
Final Answer:
Marketing planning sets the goals and the path of marketing, and customer support services keep the buyers happy before and after the sale.
Marketing functions are the activities a firm performs to move goods and services to the customer and satisfy him.
Two of them are explained below.
Step 2: (i) Marketing planning:
Marketing planning means setting marketing goals and deciding the steps to reach them.
The firm prepares a marketing plan that covers the target market, the products, price, promotion and distribution, with time and budget.
The plan guides all marketing efforts and helps the firm face change and uncertainty.
Step 3: (ii) Customer support services:
These are the services given to customers before, during and after the sale.
They include handling complaints, repairs, guarantees, credit facilities, technical help and information.
Good support builds satisfaction and trust. It brings repeat sales and a good name for the firm.
Final Answer:
Marketing planning sets the goals and the path of marketing, and customer support services keep the buyers happy before and after the sale.
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