Question

Explain any four points of importance of the 'Directing' function of management.

Answer 1

Importance of directing: 
(i) Initiates action:
- Directing helps to initiate action among people in an organisation towards attainment of desired objectives.
(ii) Integrates employees’ efforts:
- Directing integrates employees’ efforts in the organisation in such a way that every individual effort contributes to the organisational performance. Thus, it ensures that individuals work for the organisation’s goals. 
(iii) Guides employees to fully realise their potential:
- Directing guides employees to fully realise their potential and capabilities by motivating and providing effective leadership. 
(iv) Facilitates introduction of needed changes:
- A manager reduces resistance to change through motivation, communication, and leadership, and develops required cooperation in introducing changes in the organisation.