Step 1: Frame the answer:
Planning is useful, but it also has weak points. We write any four limitations with an explanation of each.
Step 2: Limitation 1, Planning leads to rigidity:
A plan fixes goals and the way to reach them. Managers may then follow it strictly even when things change.
This takes away the freedom to act and can harm the firm.
Step 3: Limitation 2, Planning may not work in a dynamic environment:
Business conditions such as tastes, technology, rules and competition keep changing.
A plan based on past forecasts may go out of date soon. It is difficult to forecast such changes properly.
Step 4: Limitation 3, Planning reduces creativity:
Plans are made by top managers and others must follow them. Little room is left for new ideas.
Initiative of lower level managers is dulled.
Step 5: Limitation 4, Planning involves huge cost:
Collecting data, hiring experts and holding meetings need money and time.
Sometimes the cost of planning is more than the benefit. Small firms feel this most.
Step 6: Other valid points:
Planning is a time consuming process, and it does not guarantee success, because plans can fail if forecasts are wrong.
Final Answer:
Four limitations: rigidity, trouble in a changing environment, reduced creativity and high cost. Time and no guarantee of success are also valid.