If the function ƒ defined on \( \left( { - {1 \over 3},{1 \over 3}} \right) \) by
f(x) = \( \left\{ {\matrix{ {{1 \over x}{{\log }_e}\left( {{{1 + 3x} \over {1 - 2x}}} \right),} & {when\,x \ne 0} \cr {k,} & {when\,x = 0} \cr } } \right. \)
is continuous, then k is equal to_______.