Step 1: Understand the problem with fresh flowers:
Fresh flowers wilt in a few days.
They need water, cold storage and careful handling.
They are also costly when the season is off.
Step 2: Advantages of dried flowers:
1. They last for months or even years.
2. They need no water or special care.
3. They keep their colour and shape, or take on a soft natural tone.
4. They are light, easy to pack and easy to ship.
5. They are available in all seasons.
Step 3: Link to the trade:
A decorator can plan an event early and avoid last-minute waste.
The same dried stock can be reused in wreaths, bouquets and wall pieces.
Final Answer:
Florists and decorators prefer dried flowers because they last long, need no care, are easy to store and are available throughout the year.