Europe is considered the cradle of the organised hotel business. The concept of modern hotels as we know them today developed in Europe, particularly with the establishment of high-end hotels in cities like Paris and London.
- Asia and Africa have rich histories of hospitality but are not traditionally regarded as the birthplace of the modern hotel industry.
- America played a major role in the development of the hotel industry but was influenced heavily by European models.
Thus, the correct answer is Europe.