Question

Which component of the marketing mix includes activities like advertising, personal selling, and sales promotion?

• A. \( \text{Product} \)
• B. \( \text{Price} \)
• C. \( \text{Place} \)
• D. \( \text{Promotion} \)

Hint:

If the activity involves informing, convincing, or attracting customers, it belongs to Promotion.

Answer 1

The Correct Option is D

Concept: The marketing mix consists of the four Ps: \[ \text{Product, Price, Place, Promotion} \]

Step 1: Understand Promotion:
Promotion includes all communication activities used to inform and persuade customers. Examples include:
• Advertising
• Personal Selling
• Sales Promotion
• Public Relations

Step 2: Differentiate from other Ps:

• Product refers to goods/services.
• Price refers to value charged.
• Place refers to distribution.
• Promotion refers to communication activities. Hence, the correct answer is: \[ \boxed{\text{Promotion}} \]