Question

Match the following marketing functions with their descriptions. 

Column I		Column II
(A)	Product Planning	(I)	Informing customers about products
(B)	Branding	(II)	Designing and developing products
(C)	Promotion	(III)	Creating a unique identity
(D)	Packaging	(IV)	Protecting and presenting products

Choose the correct answer from the options given below:

• A. A-II, B-III, C-I, D-IV
• B. A-I, B-II, C-IV, D-III
• C. A-II, B-IV, C-I, D-III
• D. A-III, B-II, C-IV, D-I

Hint:

Marketing Functions: \[ \boxed{\text{Product Planning} \rightarrow \text{Product Development}} \] \[ \boxed{\text{Branding} \rightarrow \text{Identity}} \] \[ \boxed{\text{Promotion} \rightarrow \text{Communication}} \] \[ \boxed{\text{Packaging} \rightarrow \text{Protection + Attraction}} \] A very common CUET Business Studies matching question.

Answer 1

The Correct Option is A

Step 1: Recall the marketing functions. \[ \text{Product Planning} \rightarrow \text{Designing and developing products} \] \[ \text{Branding} \rightarrow \text{Creating a unique identity} \] \[ \text{Promotion} \rightarrow \text{Informing customers about products} \] \[ \text{Packaging} \rightarrow \text{Protecting and presenting products} \]

Step 2: Match the columns. \[ A \rightarrow II \] \[ B \rightarrow III \] \[ C \rightarrow I \] \[ D \rightarrow IV \]

Step 3: Choose the correct option. \[ \boxed{A-II,\;B-III,\;C-I,\;D-IV} \] Therefore, \[ \boxed{\text{(A)}} \] is the correct answer.