Question:

Which component of attitude refers to the emotional experience and feelings one has towards an attitude object?

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ABC of Attitude: A = Affective (Feelings) B = Behavioral (Actions) C = Cognitive (Beliefs)
Updated On: May 31, 2026
  • Cognitive Component
  • Behavioral Component
  • Affective Component
  • Evaluative Component
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The Correct Option is C

Solution and Explanation

Concept: Psychologists generally describe attitude using the ABC Model:
• Affective Component (Feelings)
• Behavioral Component (Actions)
• Cognitive Component (Beliefs)

Step 1:
Understand the Affective Component. The affective component refers to:
• Emotions
• Feelings
• Likes and dislikes
• Positive or negative reactions towards an attitude object. Example: A person may like environmental conservation because it makes them feel happy and responsible.

Step 2:
Compare with other components.
• Cognitive Component – What a person thinks or believes.
• Behavioral Component – How a person behaves.
• Affective Component – How a person feels.

Step 3:
Choose the correct component. Since the question specifically refers to feelings and emotions, the answer is: \[ \boxed{\text{Affective Component}} \] Final Answer: \[ \boxed{\text{(C) Affective Component}} \]
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