Question

Which of the following is NOT a significant feature of attitudes?

• A. Motivation
• B. Valence
• C. Extremeness
• D. Multiplexity

Hint:

Valence, extremeness, simplicity/complexity (multiplexity) and centrality are attitude features.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
An attitude is a lasting evaluation of a person, object or idea. Psychologists describe an attitude using a few key features.

Step 2: Key Formula or Approach:
The main features are valence (positive or negative direction), extremeness (how strong it is), simplicity or complexity (also called multiplexity) and centrality (how important it is in the person's belief system). We find which option is not in this list.

Step 3: Check option (1).
Motivation is the push behind behaviour. It is not one of the standard features used to describe an attitude. So option (1) is the one that is NOT a feature.

Step 4: Check option (2).
Valence tells whether the attitude is favourable or unfavourable. It is a main feature, so option (2) is wrong for this question.

Step 5: Check option (3).
Extremeness tells how strongly favourable or unfavourable the attitude is. It is a main feature, so option (3) is wrong for this question.

Step 6: Check option (4).
Multiplexity means whether an attitude is simple (one element) or complex (many elements). It is a main feature, so option (4) is wrong for this question.

Final Answer:
Motivation is not a feature of attitudes, so the answer is option (1).