Step 1: Recall the meaning of a sales territory:
A sales territory is a group of present and prospective customers that a salesperson or a sales team is assigned to serve.
The group is linked to a defined area on the map, such as a city, a district or a region.
Step 2: Find the word that fills the blank:
Territories are marked out by place: a pin code, a town, a state or a zone. This is why sales executives mostly call them geographical areas.
The word shows that a territory is a piece of land with set boundaries.
Step 3: Why this matters:
Dividing the market by area helps the manager assign work fairly, cut travel time and track the results of each salesperson.
Final Answer:
Sales executives mostly refer to sales territories as geographical areas.