Concept:
Power factor is:
\[
\cos\phi
\]
where \(\phi\) is the phase angle between voltage and current.
Step 1: In a purely resistive AC circuit, voltage and current are in the same phase.
\[
\phi=0^\circ
\]
Step 2: Therefore:
\[
\cos\phi=\cos0^\circ=1
\]
Step 3: Hence, the power factor is unity.
Therefore:
\[
\boxed{\text{Unity}}
\]