Read the following text carefully :
India’s floriculture industry has grown into a high-performing sector, earning its status as a “sunrise industry” with a 100 per cent export orientation. Driven by a growing global demand for flowers, floriculture has evolved into a key commercial venture within the agriculture sector.
Commercial floriculture is particularly lucrative, offering higher returns per unit area than many traditional field crops. Production of flowers witnessed more profitability compared to cereals, pulses, vegetables and oilseeds. With subsidy support and crop loan financing, it is a promising venture for marginal and small landholdings, which constitute more than 96 per cent of the total landholdings and 63 per cent of the area of cultivation under floriculture.
In FY24, approximately 297 thousand hectares were dedicated to floriculture. During the same period, India exported 19,678 metric tonnes of floriculture products, earning ₹ 717.83 crore (USD 86.63 million). Key export destinations included the USA, the Netherlands, the UAE, the UK, Canada and Malaysia.
On the basis of the given text and common understanding related to economics, answer the following questions :
Why is floriculture essential for providing a sustainable livelihood for the farmers ?
Explain any two ways in which the government can extend help to the small and marginal farmers.