Question

Identify which of the following is not a benefit derived by the customer on purchase of a product or a service.

• A. Psychological benefits
• B. Functional benefits
• C. Social benefits
• D. Marketing benefits

Hint:

The customer benefit bundle includes: Functional, Psychological, and Social benefits.
Marketing benefits accrue to the seller/company, not the buyer.

Answer 1

The Correct Option is D

Concept:
In marketing, a product is viewed as a bundle of tangible and intangible attributes that deliver value and satisfy customer needs.
Customers evaluate and purchase products based on the total bundle of benefits or utilities they receive relative to the price paid.

Step 1: Identifying the Core Customer Benefits:
Customer value is typically composed of three primary types of benefits:
1. Functional benefits: Derived from the practical performance or physical utility of the product (e.g., a car providing transportation).
2. Psychological benefits: Internal positive feelings, such as security, comfort, or personal satisfaction, gained from using the product.
3. Social benefits: The enhancement of social recognition, affiliation, or status achieved through product ownership (e.g., luxury brands conferring prestige).

Step 2: Evaluating Non-Customer Benefits:
“Marketing benefits” refer to commercial advantages realized by the selling enterprise—such as higher sales volume, market share, and brand equity.
These benefits accrue to the business organization, not to the purchasing customer.

Step 3: Selection of the Non-Customer Benefit:
Since Psychological, Functional, and Social benefits are derived by the customer, while Marketing benefits accrue to the seller, Marketing benefits is the correct choice.

Step 4: Final Answer:
Hence, the correct option is (D).