Question

Dimensions of a good message are-
(A). Code
(B). Character
(C). Content
(D). Treatment
(E). Transmission

• A. (A), (B) and (C) only.
• B. (A), (C) and (D) only.
• C. (A), (B), (C) and (D).
• D. (B), (C) and (E) only.

Hint:

Berlo's Message Dimensions:
1. Content (the what)
2. Treatment (the how)
3. Code (the language/symbols)

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
In communication theory, the message is the actual physical product or information generated by the source and transmitted to the receiver.
According to David Berlo's SMCR (Source, Message, Channel, Receiver) model of communication (1960), a message is not a single, uniform entity.
Instead, to analyze and structure a message effectively for communication, it must be viewed as possessing three distinct, interrelated dimensions: Message Code, Message Content, and Message Treatment.

Step 2: Detailed Explanation:
Let us analyze these three dimensions of a message as defined in communication science:
(A). Message Code:
This is the system of symbols used to wrap or encode the message so that it can be transmitted.
Examples of codes include spoken language, written words, sign language, or musical notes.
For a message to be effective, both the sender and the receiver must share and understand the same code.
Thus, (A) is a core dimension.
(C). Message Content:
This is the actual substance, ideas, facts, assertions, or subject matter that the source wants to communicate to the receiver.
It represents the core information or meaning of the message.
Thus, (C) is a core dimension.
(D). Message Treatment:
This is the way or style in which the content is arranged, structured, and presented by the source.
It involves deciding which words to use, the sequence of arguments, the tone of delivery, and the emphasis placed on different points.
A good treatment makes the message interesting, understandable, and persuasive for the target audience.
Thus, (D) is a core dimension.
(B) Character and (E) Transmission are not dimensions of the message itself.
Character refers to the personal traits of the communicator, and Transmission is the process of sending the message over a channel.
Therefore, the three dimensions of a message are Code (A), Content (C), and Treatment (D).

Step 3: Final Answer:
Consequently, the correct option representing the dimensions of a message is (A), (C), and (D) only.