Question:

‘Bright Appliances Ltd.’ plans to launch a new product line of energy-efficient air purifiers. To ensure a smooth launch of the air purifiers, the company needs to arrange adequate funds. For this, the Finance Manager estimates the fund requirements and specifies the source of funds the company should use. The process followed by the Finance Manager is called :

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Estimating the funds required and deciding where they will come from is financial planning.
Updated On: Oct 26, 2026
  • Financial planning
  • Financial management
  • Financial leverage
  • Investment decision
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The Correct Option is A

Solution and Explanation

Step 1: Understand the situation:
Bright Appliances is launching a new product line and needs funds.
The finance manager first estimates the amount needed and then decides the sources from which to raise it.
The question asks for the name of this process.

Step 2: Define the correct term:
Financial planning means estimating the funds needed by a business and deciding the sources to raise them.
Its aim is to have enough funds at the right time. So option (A) Financial planning is correct.

Step 3: Check option (B) Financial management:
Financial management is the wider job of planning, raising, using and controlling funds. The case describes only the estimation and sourcing step, which is planning. So (B) is not the best fit.

Step 4: Check options (C) and (D):
(C) Financial leverage is the use of debt to raise returns to equity holders.
(D) Investment decision is the choice of where to put funds, such as which asset to buy.
The case is about how much money is needed and from where, so both are wrong.

Final Answer:
Estimating fund needs and specifying their sources is financial planning, option (A).
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