Question

Arrange the following steps of communication process as per DAGMAR model in proper sequence:
A. Attitude
B. Action
C. Aware
D. Unaware
E. Comprehension and Image

• A. A, B, C, D, E
• B. E, D, C, B, A
• C. D, C, E, A, B
• D. C, D, E, B, A

Hint:

Logic Tip: DAGMAR moves from Unawareness → Awareness → Understanding → Attitude → Action.

Answer 1

The Correct Option is C

Step 1:
DAGMAR stands for: \[ \text{Defining Advertising Goals for Measured Advertising Results} \] It explains stages through which a consumer moves before purchasing.

Step 2:
The consumer first remains: \[ \text{Unaware} \] Then becomes: \[ \text{Aware} \] Thus: \[ D \rightarrow C \]

Step 3:
After awareness:
• Consumer develops comprehension and image
• Then develops attitude toward product Thus: \[ E \rightarrow A \]

Step 4:
Finally, the consumer takes purchase action. Correct sequence: \[ D,\; C,\; E,\; A,\; B \] Hence, the correct answer is: \[ \boxed{\text{(3) D, C, E, A, B}} \]